Guides for ecommerce brands

Influencer marketing, affiliate programs, and UGC across Amazon, TikTok Shop, and Shopify.

Influencer

Influencer marketing

Definitions, creator tiers, discovery, and how to measure Amazon, TikTok Shop, and Shopify demand instead of follower counts.

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Affiliate

Affiliate marketing

Commission programs, tracking, and the difference between a creator who posts once and a partner who sells every week.

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UGC

User-generated content

UGC as an input to Amazon listings, TikTok Shop videos, Shopify product pages, and paid amplification, not a pile of one-off clips.

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