Guides for ecommerce brands
Influencer marketing, affiliate programs, and UGC across Amazon, TikTok Shop, and Shopify.
Influencer
Influencer marketing
Definitions, creator tiers, discovery, and how to measure Amazon, TikTok Shop, and Shopify demand instead of follower counts.
Affiliate
Affiliate marketing
Commission programs, tracking, and the difference between a creator who posts once and a partner who sells every week.
UGC
User-generated content
UGC as an input to Amazon listings, TikTok Shop videos, Shopify product pages, and paid amplification, not a pile of one-off clips.
Latest guides
Your go-to-guides for managing creator programs.
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